Personal Profile
Luke Ritchie
Head of XR and Interactive Arts – Nexus Studios
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Luke Ritchie leads XR & Interactive Arts at Nexus Studios, the BAFTA winning and Emmy nominated film and immersive production studio based in Los Angeles, London, and Sydney.
Leading immersive output since 2012, Luke oversees the team dedicated to harnessing emerging technologies in service of engaging experiences for clients including the Obama administration, Google, Facebook, Samsung, CERN, Magic Leap, and The New Yorker.
Frequently featured on the app store, Nexus Studios are behind some of the most groundbreaking AR experiences of recent years including ‘1600’ for President Obama and BAFTA-nominated ‘The Big Bang’ for Google & CERN, as well as the first AR app for the BBC (‘Civilisations AR’), U2 (‘U2 AR eXPERIENCE’), the iconic HotStepper and the Dallas Cowboys AT&T AR activation.
Luke’s unique insight and expertise at the frontier of immersive storytelling is highly favored by global audiences and conferences including SXSW, AWE, AdFest, and MIPTV.

Company Presentation
Nexus Studios

Nexus Studios is a world-leading, independent film and interactive studio with animation and storytelling at its core. With studios in London, LA and Sydney, they partner with like-minded advertisers, brands and broadcasters from concept to delivery, crafting meaningful, heartfelt stories that positively add to the cultural conversation. Their prolific output includes Oscar nominated and BAFTA winning films, Cannes Grand Prix winning commercials and EMMY nominated AR & VR experiences. Working seamlessly across the entertainment and branded content space, their clients include Netflix, Disney, BBC and Sony as well as major brands including Google, Apple, Headspace and Facebook.