2020 CONFERENCE

Automotive

The new golden age of product creation

Elizabeth Baron – Ford Motor Company

Immersive realities have unleashed a new communication paradigm for industrial design and engineering. Discover how product creation can include the customer’s viewpoint along with engineering and scientific considerations. Understand the potential for immersive realities to bring strategic, holistic business practices through a natural contextual method.

Personal Profile
Elisabeth Baron
VP Immersive Solutions
Silverdraft Supercomputing
Linkedin

Elizabeth Baron is Vice President, Immersive Solutions for Silverdraft Supercomputing. She has been the driving force in the development and deployment of global, collaborative immersive paradigms for industrial design and engineering. She focuses on the use of disruptive technology solutions to solve workflow and visualization challenges with enterprise partners to apply creative and elegant immersive solutions that connect knowledge with experience for cross-functional teams.
Formerly, Elizabeth was a Technical Specialist in Immersive Realities at Ford Motor Company. She is the principal inventor of the Ford immersive Vehicle Environment (FiVE) process and technology, an immersive environment with high realism in experience, providing contextual data and real time global immersion for multiple disciplines across Ford. She then expanded FiVE to combine the physical and virtual worlds, creating location-based actionable immersive storytelling in Design Studios.
Elizabeth became the first Virtual Reality Technical Specialist at Ford, a position she asked to create so she could grow the technology within the Company. Elizabeth was awarded the highest individual technical award in Ford Motor Company, the Dr. Haren Gandhi Research and Innovation Award, honoring her career in immersive visualization and her technical leadership.

Company Presentation
Silverdraft Supercomputing
Silverdraft is the premiere virtual and visualization solutions provider crafted around proprietary computing hardware, software and services that are powering the XR and AI revolution of design and content creation. With innovation and collaboration at our core, we solve workflow challenges for immersive and visualization challenges.

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