State and outlook of real-time in automotive (part. 1)

Elizabeth Baron – Ford Motor Company
Jan Pflueger – AdvisXR

The panel will give a deeper insight into the topics presented before and cover a broad range of real-time related aspects – starting from daily use of technology in visualisation, collaboration, simulation, real-time creation and integration into the industry and many more…

Personal Profile
Elisabeth Baron
VP Immersive Solutions
Silverdraft Supercomputing

Elizabeth Baron is Vice President, Immersive Solutions for Silverdraft Supercomputing. She has been the driving force in the development and deployment of global, collaborative immersive paradigms for industrial design and engineering. She focuses on the use of disruptive technology solutions to solve workflow and visualization challenges with enterprise partners to apply creative and elegant immersive solutions that connect knowledge with experience for cross-functional teams.
Formerly, Elizabeth was a Technical Specialist in Immersive Realities at Ford Motor Company. She is the principal inventor of the Ford immersive Vehicle Environment (FiVE) process and technology, an immersive environment with high realism in experience, providing contextual data and real time global immersion for multiple disciplines across Ford. She then expanded FiVE to combine the physical and virtual worlds, creating location-based actionable immersive storytelling in Design Studios.
Elizabeth became the first Virtual Reality Technical Specialist at Ford, a position she asked to create so she could grow the technology within the Company. Elizabeth was awarded the highest individual technical award in Ford Motor Company, the Dr. Haren Gandhi Research and Innovation Award, honoring her career in immersive visualization and her technical leadership.

Company Presentation
Silverdraft Supercomputing
Silverdraft is the premiere virtual and visualization solutions provider crafted around proprietary computing hardware, software and services that are powering the XR and AI revolution of design and content creation. With innovation and collaboration at our core, we solve workflow challenges for immersive and visualization challenges.

Personal Profile
Jan Pflueger
Founder & AdvisoradvisXR

Jan was an early adopter of digital technologies for the creative area. The potential of VR was obvious for him, so he started exploring new interaction techniques and developed interaction devices for spatial environments in the field of research.
His long-time passion for AR and VR led him to establish the center of competence as a network hub for AR&VR, the place to inspire and influence the XR activities within Audi AG.
With his private label, advisXR, Jan advises startups and fosters network activities to drive and deliver the future in the field of XR. In his mission for an open XR ecosystem, he establishes strategic partnerships and supports aspiring as well as established companies on their journey through the digital transformation.

Company Presentation

Driven by the principles of open innovation and a holistic, cross-industry approach, advisXR supports creating awesome things and connects you with the world outside.


Jonas Kunze
Founder – Flyingshapes GmbH

Lukas Stranger
Co CEO – Nekonata

Alex Kopciak
CTO – Nekonata

Andrey Golubinskiy
CEO – Apostera